The Mike Abundo Effect

ToyCon 2011 serves as a filming location for the world’s first full-length live-action movie about cosplay, starring Alodia Gosiengfiao and Linda Le.

Alodia cosplays the reality-warping schoolgirl Haruhi Suzumiya from the hit anime The Melancholy of Haruhi Suzumiya.

Popular Asian cosplayers Alodia Gosiengfiao, Yaya Han, Linda Le, and Jan Illenberger wowed the crowd at the 2010 San Diego Comic-Con.

Filipina cosplay queen Alodia Gosiengfiao appears on Channel News Asia’s Primetime Morning — in full costume.

Animax Asia brand ambassadors Alodia Gosiengfiao and Stephanie Henares have increased traffic to the company’s site by 17%.

Anime cable channel Animax Asia introduces its new VJs: Alodia Gosiengfiao, Ashley Gosiengfiao, and Stephanie Henares. Together, they are the Ani-Mates.

Being a successful product evangelist takes more than just product knowledge and the gift of gab. You have to love the product you’re evangelizing. Filipina cosplay queen Alodia Gosiengfiao is renowned for her dazzling cosplay portrayals of anime characters. Clearly, this geek girl engages with anime content far more deeply than your average anime otaku. That’s why Alodia’s perfectly suited to become one of the new faces of Animax.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay.

Now I understand why The Melancholy of Haruhi Suzumiya just tortured viewers with Endless Eight.

The life-size RX-78 Gundam replica in Odaiba shows off its lights, mist machines, sound effects, and head movements.