The Mike Abundo Effect

Alodia cosplays the reality-warping schoolgirl Haruhi Suzumiya from the hit anime The Melancholy of Haruhi Suzumiya.

Japan-based geek culture blogger Danny Choo talks about his zany documentary series on Japanese pop culture.

Filipina cosplay queen Alodia Gosiengfiao appears on Channel News Asia’s Primetime Morning — in full costume.

Filipina cosplay sisters Alodia and Ashley Gosiengfiao charmed the crowds at the Singapore Mascot Parade, portraying characters from the anime Paradise Kiss.

Animax Asia brand ambassadors Alodia Gosiengfiao and Stephanie Henares have increased traffic to the company’s site by 17%.

Anime cable channel Animax Asia introduces its new VJs: Alodia Gosiengfiao, Ashley Gosiengfiao, and Stephanie Henares. Together, they are the Ani-Mates.

Being a successful product evangelist takes more than just product knowledge and the gift of gab. You have to love the product you’re evangelizing. Filipina cosplay queen Alodia Gosiengfiao is renowned for her dazzling cosplay portrayals of anime characters. Clearly, this geek girl engages with anime content far more deeply than your average anime otaku. That’s why Alodia’s perfectly suited to become one of the new faces of Animax.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay.