The Mike Abundo Effect

Filipina cosplay queen Alodia Gosiengfiao appears on Channel News Asia’s Primetime Morning — in full costume.

Animax Asia brand ambassadors Alodia Gosiengfiao and Stephanie Henares have increased traffic to the company’s site by 17%.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay.