The Mike Abundo Effect

Akibatteru, an IDG-produced Web show, recently caught up with Filipina cosplayer Alodia Gosiengfiao and her sister Ashley during their performance at Anime Festival Asia 2009.

Marketing guru Seth Godin hails otaku as the most desirable audience in today’s word-of-mouth-driven marketplace. If you walk into a hardcore otaku’s room, you would easily see why.